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The Timing of Bid Placement and Extent of Multiple Bidding: An Empirical Investigation Using eBay Online Auctions

机译:投标安置的时间安排和多次投标的范围:一个实证研究   使用易趣在线拍卖调查

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摘要

Online auctions are fast gaining popularity in today's electronic commerce.Relative to offline auctions, there is a greater degree of multiple bidding andlate bidding in online auctions, an empirical finding by some recent research.These two behaviors (multiple bidding and late bidding) are of ``strategic''importance to online auctions and hence important to investigate. In thisarticle we empirically measure the distribution of bid timings and the extentof multiple bidding in a large set of online auctions, using bidder experienceas a mediating variable. We use data from the popular auction site\url{www.eBay.com} to investigate more than 10,000 auctions from 15 consumerproduct categories. We estimate the distribution of late bidding and multiplebidding, which allows us to place these product categories along a continuum ofthese metrics (the extent of late bidding and the extent of multiple bidding).Interestingly, the results of the analysis distinguish most of the productcategories from one another with respect to these metrics, implying thatproduct categories, after controlling for bidder experience, differ in theextent of multiple bidding and late bidding observed in them. We also find anonmonotonic impact of bidder experience on the timing of bid placements.Experienced bidders are ``more'' active either toward the close of auction ortoward the start of auction. The impact of experience on the extent of multiplebidding, though, is monotonic across the auction interval; more experiencedbidders tend to indulge ``less'' in multiple bidding.
机译:在线拍卖在当今的电子商务中迅速流行。相对于离线拍卖,在线拍卖中存在更高程度的多重竞标和后期竞标,这是最近一些研究的经验发现。这两种行为(多重竞标和延迟竞标)具有以下特点:对在线拍卖的``战略性''重要性,因此进行调查很重要。在本文中,我们将投标人的经验作为中介变量,以经验的方式测量大量在线拍卖中的投标时间安排和多次投标的程度。我们使用来自热门拍卖网站\ url {www.eBay.com}的数据来调查15种消费品类别的10,000多次拍卖。我们估算了后期竞标和多次竞标的分布,这使我们能够将这些产品类别沿着这些指标的连续性(后期竞标的程度和多次竞标的程度)进行放置。有趣的是,分析结果将大多数产品类别与关于这些指标,彼此暗示着,在控制了投标者的经验之后,产品类别在其中观察到的多次投标和延迟投标的程度上有所不同。我们还发现竞标者经验对竞标时机的影响是非单调的,有经验的竞标者在拍卖结束或拍卖开始时``更加活跃''。但是,经验对多次竞标程度的影响在整个拍卖间隔内都是单调的;经验丰富的竞标者倾向于沉迷于``少''多次竞标中。

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